Century is a brand of Toyota.
Toyota announced at its Japan Mobility Show press briefing on 29 October 2025, given by chairman Akio Toyoda, that it had decided to launch Century as a brand of its own rather than a model name.
Where it sits
Two levels. A figure marks a company boundary crossed; a word means the figure was never published.
Century
One year, one owner
The year is coloured by whoever held it at the time.
- 2025 Toyota announced at its Japan Mobility Show press briefing on 29 October 2025, given by chairman Akio Toyoda, that it had decided to launch Century as a brand of its own rather than a model name.
Toyota
4 marques
Barely a percentage in sight: Lexus, Century and the Toyota badge are names, not companies, and only Daihatsu was bought.