Genesis is a brand of Hyundai.
Hyundai Motor announced Genesis in Seoul on 4 November 2015 as an all-new global luxury brand, saying it "will be a stand-alone brand that operates alongside the company's popular Hyundai marque"; the first Genesis-badged model followed in 2016.
Where it sits
Two levels. A figure marks a company boundary crossed; a word means the figure was never published.
Genesis
Eleven years, one owner
The year is coloured by whoever held it at the time.
- 2015 Hyundai Motor announced Genesis in Seoul on 4 November 2015 as an all-new global luxury brand, saying it "will be a stand-alone brand that operates alongside the company's popular Hyundai marque"; the first Genesis-badged model followed in 2016.
Hyundai
2 marques
Hyundai and Genesis are badges on one Korean company, not businesses it bought. No shareholder controls it: the group's parts maker is its largest holder, and the founding family's grip runs through a ring of cross-holdings rather than a holding company.