Roewe is a brand of SAIC Motor.
SAIC launched Roewe in October 2006 as its own passenger-car brand, built on the Rover 75 intellectual property and technology platform it had bought in 2005; SAIC's own brand page records "2006年10月，荣威品牌发布" — "October 2006, the Roewe brand was launched" — and the Roewe 750 followed the same month.
Where it sits
Two levels. A figure marks a company boundary crossed; a word means the figure was never published.
Twenty years, one owner
The year is coloured by whoever held it at the time.
- 2006 SAIC launched Roewe in October 2006 as its own passenger-car brand, built on the Rover 75 intellectual property and technology platform it had bought in 2005; SAIC's own brand page records "2006年10月，荣威品牌发布" — "October 2006, the Roewe brand was launched" — and the Roewe 750 followed the same month. The name had to be new because the Rover marque itself did not come with the technology: BMW kept the Rover trademark when it broke up the Rover Group in 2000, and in September 2006 Ford exercised the right of first refusal it had won with Land Rover and bought the Rover name, stating that "it is in the interests of our Land Rover business to own the Rover trademark".
No car is sold as an SAIC: the names it owns outright include MG, which stayed British in everything but ownership, while the joint ventures on its own subsidiary list build Volkswagens and Buicks for China. Shanghai's city government controls it through an unlisted parent company rather than holding the shares itself.