Great Wall Motor owns two marques across one country.

Pickups and off-roaders first: every name on its stand was invented in Baoding and split out of the parent brand as it grew, rather than bought from anyone. Control runs up through two unlisted holding companies to the chairman, who owns a majority of the one at the top in his own name.

Baoding Innovation Great Wall Asset Management controls Great Wall Motor with 59.77% of the shares, since 2006.