GMC is a brand of General Motors.
In November 1909 William Durant gained control of the Rapid Motor Vehicle Company and made it a General Motors subsidiary; GM organised the General Motors Truck Company around it in 1911 and put the GMC name on the trucks in 1912.
Where it sits
Two levels. A figure marks a company boundary crossed; a word means the figure was never published.
GMC
124 years, two owners
The year is coloured by whoever held it at the time.
- 1902 GMC dates itself to 1902, when Max and Morris Grabowsky reorganised their Detroit truck shop as the Rapid Motor Vehicle Company; the GMC name itself was first used on the trucks in 1912.
- 1909 In November 1909 William Durant gained control of the Rapid Motor Vehicle Company and made it a General Motors subsidiary; GM organised the General Motors Truck Company around it in 1911 and put the GMC name on the trucks in 1912.
General Motors
4 marques
No car is sold as a GM: the badges are names the company owns outright, while the subsidiaries on its own list are finance arms, regional operations and Chinese joint ventures. No shareholder controls it.