CUPRA is a brand of Volkswagen AG.
SEAT made CUPRA a brand in its own right on 22 February 2018, launching it with the CUPRA Ateca.
Where it sits
Four levels. A figure marks a company boundary crossed; a word means the figure was never published.
Porsche SE controls Volkswagen AG with 53.3% of the votes, since 2009. The headline names Volkswagen AG because that is the company a reader is looking for.
30 years, one owner
The year is coloured by whoever held it at the time.
- 1996 SEAT first used the Cupra name in 1996, on the Ibiza Cupra and in the FIA two litre World Rally Cup, as a badge for its performance cars.
- 2018 SEAT made CUPRA a brand in its own right on 22 February 2018, launching it with the CUPRA Ateca.
Volkswagen AG
8 marques
One German group holding Skoda, SEAT, Audi, Porsche, Bentley and Lamborghini. The group itself is controlled by the Porsche and Piech families through a holding company, on votes rather than shares.
Czechia 1
Skoda Auto
the United Kingdom 1
Bentley
Italy 1
Lamborghini